Provide compelling brand identity and marketing products for a start up company competing against established camp outfitters such as Coleman, LL Bean and others.
Developed a brand and messaging strategy focused on key audiences. Designed logo, brochures, marketing and e-commerce sites, online and print ads, as well as provided narrative and product photography and video services.
A distinctive brand that communicated company core values. Target audiences were engaged through cross-media promotions that included email, print and online ads as well as trade shows. Search Engine Optimization techniques were used tho grow online audiences and page one ranking on important key words. Photography and video was used to engage audiences raising time-on-site statistics increasing sales opportunities.